What Is an Explainer Video and Why Do You Need One on Your Website?
Coming to you from the Department of Irony, we’re about to explain something that is designed to explain something. It’s just so great. It seems that only in English could this be necessary. But anyway, what is an explainer video? In our mind, it’s a little bit of magic and a whole lot of awesome.
If you are ready to jump into video content for your business, the team at Kristin Ratten Content Services can help. From blogging to web copy to website videos, we have you covered. We can’t wait to boost your business.
What Is an Explainer Video?
An explainer video is exactly what it says. It is an explanation of a concept or product in video form. These handy little videos, sometimes animated and sometimes not, are excellent for easily communicating complex ideas. Explainer videos put words into a visual format.
You have probably seen these gems on other sites without knowing that they have a name. Explainer videos communicate your products and services quickly and in an engaging format. You can deliver crucial information to potential buyers encouraging them to turn into actual customers.
When Is an Explainer Video Useful?
If you have a product or service that requires an explanation, then an explainer video is helpful. So, basically, every business benefits from having one or more of these on their website.
Most likely, if you had five or ten minutes face-to-face with a potential client, you could fully describe what your product can do for them. However, you don’t have that much time. Most visitors stay on your site for about 15 seconds before deciding if they will linger or not.
No matter what your business is selling, it will be more successful if you include video content. So, when is an explainer video useful? Any. Damn. Time.
Why Do You Need an Explainer Video on Your Website?
It’s becoming non-negotiable to include this piece in your digital marketing. Explainer videos on your website will help you:
Boost Your Website Rankings - The longer people stay on your site, the higher it will show up in search results. To put it bluntly, video content makes Google like your website.
Raise Your Conversion Rate - Getting high rankings and a lot of traffic is terrific. But if those visitors do not turn into customers, you cannot make a profit. Turn potential clients into paying clients with video content. You could see an increase in conversion rates of up to 80%.
Clarify Your Message - It can be challenging to deliver a clear explanation of your product or service quickly in writing. But a visual platform allows you to offer a significant amount of information in a short period so that the audience understands exactly what you provide.
Build Trust and Loyalty - Consumers overwhelmingly say that they choose to buy from brands they trust and can get to know. Potential clients and customers want to know about you and your business on a more personal level. Videos help you accomplish this.
Reduce Number of Support Calls - Clear and engaging explainer videos on your site and in your help desk documentation, empower your clients. You will see a significant reduction in the amount of support your clients require.
Video Content is Memorable - Your potential clients are more likely to remember who you are and what you do when they get this information via video.
Videos Are Great on Mobile Devices - Marketing to mobile consumers is tricky. They don’t want to scroll through a lot of text. Video content is perfect for viewing on tablets and phones.
Videos Get Around - Over 90% of people who watch videos online share them via social media. If you want to get your brand, product, or service in front of more potential buyers, you must have video content.
Visual Content Gets the Point Across - If you have a service or product that takes time to explain to someone, you would have to use a lot of text to make your point. Unfortunately, consumers are not going to sit through all that. But a video explanation is much more efficient. You can communicate a lot of information in a short time while engaging your audience.
What Should an Explainer Video Cover?
The goal of your video content is to share meaningful information quickly. To be effective, your explainer video must clearly address these three things:
What is the primary problem your potential customers face?
How do you solve the problem better than anyone else?
What next step should they take to start working with you?
This level of explainer video should be around 30 seconds long and get right to the heart of what you offer. Occasionally, with a complicated product, a video may go up to a full minute. Anything longer than that is likely to lose your audience.
Some companies may need to create more videos, depending on what service or product they provide. If you offer multiple software solutions, for example, you should have a video for each product. When you release updates on your offerings, it will be time for a new video. If you rebrand or move in a new direction, you need an updated explainer video.
The beauty of an explainer video is that it engages your website visitor visually and verbally. You should incorporate your logo, brand colors, and tagline or slogan. You can add photos of you or your staff, if appropriate.
Music is easy to incorporate to help set the mood. You can make the tone of your video match the personality your brand portrays. Formal, authoritative, playful, quirky, irreverent...you name it!
Move Your Business Forward
If you are ready to get tremendous value for your investment, then adding an explainer video to your website is critical. You can grow your business quickly and easily with this well-made marketing component. Reach out to the team at Kristin Ratten Content Services today to see how easy it is to modernize your website and social media with excellent video content.
